Now Available — First Edition
The Modern Brokerage
A Strategic Guide to Real Estate Firm Management
by Dr. Philip Seagraves, PhD
Former President, American Real Estate Society
Counselor of Real Estate (CRE)
About the Book
The real estate brokerage industry is undergoing a transformation. From shifting commission structures and evolving regulatory landscapes to the integration of artificial intelligence and PropTech, today's brokerage leaders face unprecedented challenges and opportunities.
The Modern Brokerage provides a comprehensive, evidence-based framework for managing and growing a real estate firm in this new era. Drawing on decades of academic research and industry experience, Dr. Seagraves delivers actionable strategies for firm leaders at every stage.
Whether you are launching a new brokerage, scaling an existing operation, or navigating a market downturn, this book equips you with the tools and insights to lead with confidence.
This first edition covers strategic planning, talent acquisition and retention, technology adoption, financial management, risk mitigation, and the future of the brokerage model.
Key Topics Covered
Strategic Planning
Build a resilient business plan that adapts to market cycles
Agent Recruitment & Retention
Attract and keep top talent in a competitive landscape
Technology & PropTech
Leverage AI, CRM, and emerging tech for competitive advantage
Financial Management
Commission models, profitability analysis, and cash flow planning
Regulatory Compliance
Navigate evolving legal and regulatory requirements
Growth & Scaling
Expand your firm through M&A, franchising, or organic growth
About the Author
Dr. Philip Seagraves, PhD is a nationally recognized scholar and practitioner in real estate. He has served as President of the American Real Estate Society and holds the Counselor of Real Estate (CRE) designation.
A real estate broker, investor, developer, adviser, and consultant, Dr. Seagraves brings a unique perspective that bridges academic research and hands-on industry experience in brokerage management.
Former President, American Real Estate Society • Counselor of Real Estate (CRE)
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